Overview

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Acquisitions
5 Acquisitions
Total Equity Funding
$18.14M in 1 Round
Headquarters:
Dublin, Dublin
Description:
Populis is a digital media company producing vertical content for web users.
Founders:
,
Categories:
Digital Media, Content, Advertising
Website:
http://www.populis.com
Social:

Company Details

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Founded:
August 1, 2004
Aliases:
GoAdv
Employees:
101 - 250 | 4 in Crunchbase

Populis [formerly known as GoAdv] is one of Europe's fastest growing digital media companies (Source: Deloitte Fast500 EMEA number 7: GP Bullhound Media Momentum 2009, 2010, Red Herring Europe Winner).

With a network of over 600 web properties visited by more than 35 million unique users every month (Comscore), it provides up to the minute vertical content to web users, crowdsourced from a team of expert collaborators and published on wholly owned and operated web properties including Excite Europe,Blogo, Blogosfere, Cidade Internet and 700,000 blogs in the mokono professional blog network - Germany's largest.

The Populis team is a dynamic, multinational staff of 150, working across offices in Dublin, Berlin, Milan, Rome and Brazil.

FAST FACTS

  • European leader in the production of vertical content
  • Generates over 35,000 pieces of crowdsourced content per month (articles, videos, guides)
  • Counts 600+ websites in its network with a variety of content including shopping, finance and travel
  • 35 million unique monthly visitors
  • Main networks: Excite Europe, Blogo, Blogosfere, Cidade Internet and mokono
  • Rapid international development
  • International sales with split between UK, Germany, France, Spain, Italy, Northern Europe, Australia, USA and Russia
  • Top tier partners (Yahoo, Ask, and Google)
  • 50+ key clients (including Expedia, Kelkoo, Meetic)
  • 150 employees

Funding Rounds (1) - $18.14M

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DateAmount / RoundValuationLead InvestorInvestors
Jul, 2008€11.5M / Venture0

Current Team (4)

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Products (8)

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Competitors (5)

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  • AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a
  • Associated Content is an online publishing platform that enables anyone to participate in the new content economy.
  • Demand Media is a diversified Internet company that builds platforms across its media and marketplace properties.
  • Link To Media uses proprietary technology to analyze trends on social networks and search engines and create optimized content for websites.
  • Suite101 is a collaborative publishing site based in Vancouver, British Columbia, Canada.

Offices/Locations (2)

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  • GoAdv Rome

    Via Crisoforo Colombo, 115

    Rome, 00144

    ITA

  • GoAdv Dublin

    2nd Floor, Block 2, Grand Mill Quay

    Barrow Street

    Dublin, Dublin 4

    Ireland

Images (1)

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