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Pop-Tarts Logo
Pop-Tarts CB Rank
530818
Heat Score
36
Pop-Tarts is a brand of rectangular, pre-baked, convenience food toaster pastries that the Kellogg Company.
Founded
obfuscation
Private Battle Creek, Michigan, United States www.poptarts.com/en_US/home.html
Food and Beverage
Overview

Pop-Tarts
Heat Score
36

Growth Score
pts
in past quarter
Heat Score 36
0 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Pop-Tarts

CB Rank
530818
Pop-Tarts is a brand of rectangular, pre-baked, convenience food toaster pastries that the Kellogg Company.
Founded
obfuscation
Private Battle Creek, Michigan, United States www.poptarts.com/en_US/home.html
Food and Beverage

Details

Operating Status Active
Company Type For Profit
Phone Number 1-877-453-5837
Predictions & Insights

Growth Insight

See this Growth Insight
Pop-Tarts is
Lorem
 to be growing
Top Contributing Factors
Financial Growth

Growth Prediction

See this Growth Prediction

Products & Services

Pop-Tarts Toaster Pastries
Rectangular, pre-baked toaster pastries with various sweet fillings and frostings, designed to be heated in a toaster or eaten straight from the package.
Pop-Tarts Bites
Soft-baked, bite-sized versions of Pop-Tarts designed for snacking without toasting.

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Financials
Market Intelligence
People
View Profiles & Contacts
News

News and Press

News•Apr 16, 2026
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News•Mar 27, 2026
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News•Mar 25, 2026
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News•Dec 17, 2025
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

104,059
-39.75%
 in past month

IT Spend

$116.8KThis year, Pop-Tarts is projected to spend $116.8K on IT, according to Aberdeen.

Actively Used Products

5Pop-Tarts uses 5 technology products and services including HTML5, Amazon EC2, and  Akamai Intelligent Platform, according to G2 Stack.

Active Website Tech Count

25Pop-Tarts is actively using 25 technologies for its website, according to BuiltWith. These include SSL by Default, HSTS, and  DNSSEC.
Sub-Organizations
Frequently Asked Questions

Where is Pop-Tarts's headquarters? Pop-Tarts is located in Battle Creek, Michigan, United States.Who are Pop-Tarts's competitors? Alternatives and possible competitors to Pop-Tarts may include Little Debbie, Nature's Path, and  Entenmann's.
Who We Are
What We Do
Helpful Links
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