first area of focus is Video Bloggers or "Youtube Vloggers" who are using their app to create "Daily Vlogs". One of the biggest problems video distribution platforms are facing nowadays is that their users are mobile only and the lack of creative tools for long format video makes it hard to generate content. They are aiming to fix this problem by proving super powerful and creative video editing tools that are super easy to use even for users without any experience creating and editing video or doing motion graphics.