works:

To create an event and invite peers, users intuitively swipe through the screens from left to right. There are five steps only: the WHAT, WHERE, WHEN and WHO of an event, plus the option to add a note in the SUMMARY screen.

Invitees receive a push notification on their phones and answer “PLUS ME” or “I’M OUT” - there is no “maybe” option, to save time and to get clear decisions. To respond, people do not necessarily need the application. They are reached via a text message containing the basic information and a link to a mobile landing page with the same look and feel as the PLUSME app itself. This response screen offers the same features as the app: users are able to track attendance, save reminders to the phone’s built-in calendar and navigate to the location. Having responded, invitees are invited but not forced to download PLUSME themselves.

In the EVENTS screen, users are provided with an overview of all events – both the ones they created and the ones they are invited to. Besides all relevant information at one glance, users can keep track of who participates (“IN”) and who does not (“OUT”). PLUSME deliberately does not position itself as another social network - we believe that the people who really matter are the contacts in the phonebook. Hence, users are ID-ed via their cell phone number