is its Pay-Per-Performance business model.

How it works?

(1) Initiate contest – The advertiser select his best landing page and suggest a reward to the creative optimizer that will outperform it. The reward is performance based. The higher the conversion rate lift is - the higher the reward to the winning copy is.

(2) Submit copies – Pluralis copywriters and optimizers crowd submits suggested copies using an easy to use WYSIWYG editor. They can change the body text, headlines, images - directly on the advertiser's landing page. The advertiser provides feedback on the suggested copies and approves the copies for testing.

(3) Automatic testing – Pluralis tests the suggested copies against the original landing page and point on the copy that generated the highest lift in conversion rate, using an objective success metric.

* The customer benefits a Risk-Free service where he define the reward according to the Conversion Rate lift generated and pays only AFTER his landing page performance was tested and improved.

* The Optimizers can work from anywhere, at any time, for as long or as short as they want. They are rewarded according to their skills and talents. With Pluralis they don't need to sell themselves to potential clients or waste precious time in phone calls and meetings with clients. Pluralis is doing it all for them - marketing, lead generation, collection and much, much more. They only need to do what you do best - copywriting and creative.