- Acquired by Unity Technologies on April 16, 2014
- Total Equity Funding
- $6M in 3 Rounds from 6 Investors
- San Francisco, California
- Playnomics is a predictive analytics and messaging platform helping mobile apps and free-to-play games to earn from players.
- Chethan Ramachandran, John Cheng
- Apps, Big Data, Predictive Analytics, Mobile
Playnomics, a predictive data and marketing platform for free-to-play games and apps, empowers marketers and developers to quickly predict player value and behavior, and immediately act on those insights with customized messaging.
Equipped with Playnomics’ dynamic player segmentation engine and drag-and-drop campaign marketing tools, apps can tailor monetization and retention campaigns that protect VIPs, nurture new spenders, and monetize non-spenders. Their smarter, predictive analytics and messaging platform help app makers and marketers make better choices and earn from everyone.
Funding Rounds (3) - $6MUpdate
|Jun 1, 2015||AdWeek - Playnomics closes $5M Series B round of funding|
|Nov 4, 2014||Venture Beat - Fuse Powered acquires 2D game engine maker Corona Labs (exclusive)|
|Oct 28, 2014||TechCrunch - China’s Chukong Partners With Facebook, Mobile Startups To Offer Developers A Full Suite of Support|
|Aug 6, 2014||Venture Beat - Tapjoy Acquires Leading Analytics Firm 5Rocks|
|May 9, 2014||Venture Beat - CEO David Helgason on why Unity has expanded into mobile game-dev services (interview)|
|Apr 16, 2014||Venture Beat - Pushing into game services, Unity buys predictive analytics startup Playnomics (exclusive)|
|Apr 16, 2014||Game Industry Business - Unity acquires Playnomics - report|
|Jan 23, 2014||Venture Beat - Top 5 mobile marketing metrics that matter in 2014 -- and 5 that don’t|
139 Townsend St.
San Francisco, California 94107