59
Growth Score
pts
Heat Score
-11 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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240824
PlaybookUX is an end-to-end user experience testing software built to automate the process of extracting insights from customers.
- Lindsey Allard: Co-Founder & CEOPast Role: Teem Ventures, Director of Product & UX
- Kristen Giovanniello: Co-Founder and COOPast Role: Fidelity, Product & UX
About the Company
PlaybookUX is an end-to-end user experience testing software built to automate the process of extracting insights from customers.
The company recruits a pool of testers who are verified through LinkedIn so companies can speak to their target users. The software conducts video-based interviews and uses A.I. to transcribe, summarize, and analyze the
results by extracting user preferences and emotions. Understanding users leads to higher customer retention, higher conversion rates, and effective decision making.
In 2018, Kristen Giovanniello and Lindsey Allard launched the company in New York, New York.
Women Founded
