proprietary algorithm to decide which lead or contact should a sales representative follow-up, when and on which channel- phone, SMS, e-mail, Twitter, or LinkedIn. Decisions made by Playbook AI is delivered to the sales representative in ‘Activity Board’ that prescribes activities one after another throughout the day of a sales representative’s job. Consequently, sales representatives are able to consistently accomplish more sales-activities which have the highest probability of getting a positive outcome per day at work; thus increasing sales conversion ratio as well as sales velocity.