customer’s basically drove this mantra. Many of their customers had assemblies of various parts that required different production methods, and wanted us to bring their brand of support with the other processes. They also felt it was important to limit theirselves to the plastic field, so that they could provide consultative solutions to their end customers as experts in the industry. There is a dizzying amount of information available to their customers today, and they think their approach makes even more sense today than it did back then.