kind of event, but it constitutes a potential business platform for the organizers too. They are enabled to share their own initiatives and to target directly the interested customers. Thanks to its technological platform Plannify can provide around 300.000 activities per month and it is able to suggest the most appealing ones for the customer, depending on his location, tastes, hobbies and passions. Plannify makes it possible also to buy directly online tickets for concerts, exhibitions and shows thanks to special partnerships with live entertainment firms and ticketing market leader companies.