Today aims to increase awareness, both among copyright holders and the media, regarding the prevalence of plagiarism on the web, inform copyright holders of their rights on line and encourage them to protect those rights in a responsible manner, aid Webmasters and others who wish to reuse other works in doing so without fear of being dubbed a plagiarist, create a community where copyright holders can work together and support one another in dealing with this issue, give tools to copyright holders that enable them to more efficiently and more easily protect their rights, and more.