PlaceVine is a web-based matchmaking service connecting marketers to product placement and sponsorship opportunities across film, television, and new media.
Currently, the brand integration industry relies on personal relationships between marketers, agencies, and content creators. The entire workflow of a brand integration transaction â€“ from discovery to evaluation, through negotiation and execution â€“ remains a completely manual process. PlaceVine believes that every integration is unique and cannot be reduced to a "click-to-buy" transaction, but that technology can play a critical role in improving transparency in the industry.
PlaceVine addresses these needs with powerful technology tools for the discovery and evaluation of integration opportunities. PlaceVine provides marketers and agencies with transparent access to brand integration opportunities in feature-length film, television and new media while enabling content creators to maximize the value of their brand integration inventory.
The company was launched with the support of the Wharton Venture Award and is based in New York and Los Angeles.
Funding Rounds (1) - $500kUpdate
|May 12, 2011||tubefilter.com - Alphabird Acquires PlaceVine, Launches High CPM Matchmaking|
|Feb 27, 2009||Gigaom - The New Matchmakers: Startups Tackle Product Placement Deals|
|Feb 26, 2009||Gigaom - Branded Content Matchmaker PlaceVine Gets $500k Seed Round|
|Feb 25, 2009||PaidContent (closed) - PlaceVine raises 500000 in seed round|
|Nov 28, 2008||latimesblogs.latimes.com - LA Times|
Los Angeles, CA
New York, NY