Company Performance Metrics
The 3D poker-playing avatars created by PKR have featured in an advertising campaign that may be familiar to television viewers. The company operates a 3D poker website that is designed to give the feeling that the player is sat at a real poker table. Players can create their own avatars, dress them, add bling and even make the most of seasonal
costumes on occasions such as Christmas and Halloween. They can also create the perfect poker face by tweaking features and facial movements, set their mood to let the table know if they are confident, nervous, aggressive or happy, as well as adjust their attitude and body language.
The company is the brainchild of Jez San, who founded the games developer Argonaut at the age of 16 and was responsible for Star Glider, one of the first 3D computer games on the market. In the early 1990s Argonaut developed the world’s first 3D graphics accelerator chip, which was sold to Nintendo. After a number of other projects for the likes of Philips and Apple, Argonaut then invested in developing its own microprocessor chip called ARC, which was spun out into a separate company. ARC and Argonaut floated in 2000 and two years later San was one of the first people to receive an OBE for services to the computer gaming industry.
