handover to the customer of their new car was a valuable marketing opportunity that was being missed. They all know that online reviews are having a huge direct impact on the buying customer, they know that the customer has done their homework online before they arrive in the showroom, so they need to help car dealership in this area. They decided to focus on the handover, take a happy customer photo, and ask for that timely review. This would give the dealer a very powerful piece of marketing collateral to promote their dealership online.