donation from a corporate sponsor. Pixhug turns “slacktivism” into activism by giving photos and likes meaning. By utilizing the power of social media and photo-sharing to do good, Pixhug turns social media users into philanthropists.

The platform brings visibility to corporate donations and successfully builds brand equity in an exceedingly crowded digital advertising space by bringing brands, charities and social media users together. Driven by celebrity ambassadors and notable partnerships, the viral effect of their posts has gained attention of major charities and corporations.

Pixhug partners with celebrities who use their fame and influence to drive positive change. With their large social media following, these stars hope to inspire their followers into philanthropic action.

Pixhug is a Vancouver-based company with an office in Los Angeles. The iOS app is available on the App Store.