Dickmann victim of naked photos that were published on the internet and that turned into law, yielded to the portal 88 thousand accesses and is until today the most read of the history of PiraNOT. The success of the entertainment area generated a partnership with TV Beira Rio where the founder of the site commanded for three years a framework within a variety program. In 2013 the site began its process of regionalization addressing the labor market and police news, but it was only in 2014 that this work was intensified. That year, great artists like Kelly Key shared the PiraNOT on social networks. Large journalistic programs such as that of Datena, the "Brazil Urgente" of TV Bandeirantes, used the site as a reference for news from Piracicaba. In October of the same year, a report on structural problems in the main mall of Piracicaba won a note in the newspaper O Estado de São Paulo and resulted in an application in the City Council of Piracicaba that after the report requested an inspection in the building. Partnerships with local companies were also signed to continue the regionalization of content. PiraNOT was the most recommended and shared site on social networks in 2014 and has become a major competitor of the existing media in the city. Today, the PiraNOT has a daily average of 10 - 50 thousand accesses day. 30,000 fans on various fan pages being they site or targeted. . EDITORIAL LINE: From the second half of 2014 PiraNOT has become a popular site with great appeal for police news and jobs. The site follows the same language and style of the well-known and most widely read printed newspaper of Rio de Janeiro, the Meia Hora de Notícias.