Acquired by on March 24, 2016
Total Equity Funding
$11.2M in 3 Rounds from 5 Investors
San Mateo, California
Piqora helps commerce & marketing teams discover, amplify & merchandize shoppable user generated imagery (UGC) on e-commerce websites & Ads.
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Social Media Marketing, E-Commerce, Analytics

Company Details


Piqora (previously Pinfluencer) is the enterprise marketing and analytics suite for visual, interest-based networks such as Pinterest, Instagram and Tumblr.

Piqora’s visual analytics, CRM and CMS products help marketers score images, measure ROI from visual networks, interact with customers, influencers and brand advocates, publish content and build communities.

Piqora’s image recognition, hashtag and url parsing based analytics technology offers deep website, profile, competitive and content research insights.

Piqora integrates with other enterprise systems such as Google Analytics, Omniture, and Shopping Feeds to track the image conversion funnel as well as offer social e-commerce analytics. Top brands working with Piqora include Crate and Barrel, Etsy, Z Gallerie, Fossil, Orbitz, and Steve Madden.

Piqora is a small team of 15 talented folks from Google, Yahoo, Yodlee, Wildfire, Marketo and Meltwater. We are funded by Baseline, Freestyle, WTI and Lazerow Ventures.

Funding Rounds (3) - $11.2M

DateAmount / RoundValuationLead InvestorInvestors
Apr, 2014$7.7M / Series A4
Apr, 2013$2.1M / Seed3
Jul, 2012$1.4M / Seed2

Current Team (5)


Products (1)


Competitors (9)

  • AddShoppers develops social marketing and analytics apps helping merchants increase their customer engagement and sales.
  • Ahalogy offers a performance content marketing solution for enterprise.
  • Bazaarvoice helps brands capture, analyze and act upon social data, and enables authentic customer-powered marketing.
  • Curalate is a marketing and analytics suite for visual social media platforms.
  • Olapic is the leading Visual Marketing Platform. Olapic helps brands reach their consumers visually.
  • Opinew provides visual user generated content by collecting, managing and ranking customer reviews and aggregating e-word of mouth.
  • Visual Commerce & Marketing Platform
  • Rivet is the all-in-one content generation platform that scales asset production by engaging and inspiring your most trusted audiences.

Offices/Locations (1)

  • Headquarters

    101 S. Ellsworth Ave

    Suite 100

    San Mateo, California 94401

    United States

Images (2)


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