Company Performance Metrics
We build software to help advertisers with offline mobile ad attribution and retargeting.
By leveraging beacons and magnetic positioning, we transform physical points of interest into offline tracking pixels thus giving marketers insights into whether their mobile ads are impacting walk-in traffic.
Think of it as Google Tag Manager for the
real world.
We have built an SDK, API, and user interface which mobile app publishers, ad networks, and advertisers can use for:
1) Offline Analytics – Understand in-store activity (e.g. unique visits, dwell time, frequency) broken out by time/region.
2) Retargeting – Create segments based on offline behavior for the purposes of re-engaging past visitors.
3) Attribution – Establish walk-in rate for mobile ad campaigns (impressions served vs. walk-in traffic) to better optimize creative and spend against metrics that matter.
