users that receive a call from Insurers over calls, messaging and other digital channels. PicUP offers Insurers to enable identifying the calls for the users, get more digital capabilities by moving to chat, delay the call, and by that improve some of their most important KPIs such as: Sales, answer rate, call center efficiency, customer experience and satisfaction! Leading companies like Vodafone, American Movel, UnipolSai, AMEX have managed to increase their sales by 42%, reduce their cost and improve their CX using our technology.