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PetChatz is part of Anser Innovation, which creates interaction technologies where remote connection is currently difficult or impossible. Its first target is the retail pet market with PetChatz. Future markets include the aging adult and dependent child markets.
Anser Innovation is based in Minnesota and is borne from a serendipitous collision of
invention and entrepreneurialism.
It was founded in part by Dr. Mark Kroll, a former medical technology executive, holder of more than 350 patents and inventor of more medical devices than anyone in the world. Kroll invented PetChatz after realizing the potential for marrying advances in two-way remote communications technology with the unique emotional connection between pet owners and their companions. He considers PetChatz his “most fun” invention.
Lisa Lavin is a former veterinary medicine professional, seasoned business executive, fourth-generation entrepreneur, and friend of Dr. Kroll. He shared his PetChatz patents with Lisa one day. She immediately realized the consumer potential for the device among pet owners, and for multiple categories.
In February of 2011, Lisa Lavin, Mark Kroll, and Braden Kroll, a high tech investor and business leader, founded Anser Innovation. Since then, Anser has developed a platform of products that enhance remote interaction and has been recognized by industry leaders for innovation and business strategy.