developing an equilibrium between video content creators and consumers, most of whom are online shoppers themselves. Amongst the creators, millions of micro-influencers worldwide are already posting very effective and valuable content for marketers and brands, but only a minuscule of them are able to effectively monetise their influence. Pesopie empowers this massive entrepreneurial youth composed of young social media influencers to start their own e-commerce business with zero investment and minimum efforts. The concept is quite simple - Pesopie incentivises its influencers to make money easily from their routine passion of creating videos and reaching out to the larger masses. All supplementary hassles - be it product procurement from factories, E-commerce setup, Payments and Logistics - are handled by Pesopie so that they can focus on what truly matters. In the process, they emerge as a fashion icon themselves and eventually carve their own brand. Having an unmatched expertise of cross-border business, Pesopie has been founded by industry leaders across multiple domains. Now, Social media influencers have no need to endorse other brands when they can have their own.