Overview

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Status
Acquired by on June 16, 2011
Total Equity Funding
$3M in 1 Round from 1 Investor
Headquarters:
Cambridge, MA
Description:
Performable is a marketing automation company that develops software for analyzing sales and marketing performance.
Founders:
, ,
Categories:
Advertising, Analytics, Marketing Automation, Software, Web Design
Website:
http://www.performable.com
Social:

Company Details

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Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. Performable gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.

Applications in the software platform include marketing analytics, marketing automation, search engine keyword & social media ROI analytics, lead management, cohort analytics, landing pages, social media monitoring and website conversion optimization.

Funding Rounds (1) - $3M

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DateAmount / RoundValuationLead InvestorInvestors
Jan, 2010$3M / Series A1

Investors (1)

InvestorRound(s)Partner(s)
Series A (Lead)

Current Team (1)

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Competitors (8)

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  • Coremetrics provides digital marketing optimization and web analytics solutions for online marketing investments.
  • Eloqua is a SaaS-based company that develops marketing automation and Revenue Performance Management (RPM) solutions.
  • HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
  • The Most Powerful Landing Page Solution for Marketing Teams & Agencies.
  • Omniture is an online marketing and web analytics business unit enabling clients to manage and enhance business initiatives.
  • PageDo is software developed to test and build marketing landing pages.
  • Unica offers enterprise marketing management and cloud-based marketing solutions to companies and different industries.
  • Webtrends is a digital marketing company providing measurement, optimization and social enterprise solutions.

Offices/Locations (1)

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  • HQ

    486 Green Street

    Cambridge, MA 02139

    USA

Past Team (6)

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Images (3)

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