identity resolution technology; a B2B distributor ordering system (Dongxiaotong); and a WeChat mini-program suite for direct-to-consumer commerce and sales staff operations.

Pekon primarily serves retail brands operating 50 to 1,000 physical stores in the beauty, luxury, health, sportswear, and food and beverage sectors. Notable clients include subsidiaries of L'Oreal Group, Estee Lauder Companies, and LVMH, as well as domestic Chinese brands including Florasis, Perfect Diary, and Proya Cosmetics.

As of 2024, Pekon manages data for over 30,000 retail stores and 50 million consumer records. In 2018, the company received Series B funding of CNY 90 million from Alibaba Group. Official ISV partner of Tmall Membership, Intime Retail, and Vipshop.