track, and monetize their copyrights fairly—just like any media company. However, large media companies have the advantage of in-house lawyers and custom database systems to negotiate and manage their media properties over time.

PeerDeal empowers anyone who captures or creates original content to license their IP (intellectual property) rights to publishers, news broadcasters, commercial blog sites, filmmakers, and other prospective licensees. Likewise, content distributors (Licensees) have a growing need to leverage and track UGC media licenses on their commercial platforms. Yet, the industry continues to lack a shared service that can help facilitate UGC-friendly licensing across media platforms and companies, in a fair and legal manner.