maintain and enhance vehicle safety, efficiency, and sustainability—all from the palm of their hand.

The Problem We're Solving The automotive sector is lagging behind in digital transformation. With limited open data standards, fragmented services, and outdated interfaces, drivers and businesses are left navigating vehicle ownership in silos. Pedal breaks down those barriers, delivering intelligent, interoperable solutions at a time when data, ESG compliance, and convenience have become paramount.

Our Solution Pedal is more than an app. It’s a platform built for the future of mobility.

Connects any vehicle—across cars, EVs, hybrids, motorcycles, and commercial fleets. Delivers 30+ services—from vehicle health checks, battery and fuel tracking, to carbon offsetting and crash alerts. Integrates with voice assistants, IoT devices, and B2B systems. Bridges drivers, dealers, insurers, and garages with secure, privacy-first data tools. Why Now?

The global shift to EVs, ESG targets, and MaaS (Mobility as a Service) models is driving $1.5T+ in new market value by 2030. Consumers and businesses alike demand seamless, data-rich, personalised mobility experiences. Pedal’s privacy-first, blockchain-enabled architecture gives users control of their data—fueling future growth in both B2C and B2B2C ecosystems. Market Traction

113,000 app installs Award-winning product with rapid B2B adoption (car dealers, fleet operators) Strategic partnerships in EV, warranty, and fuel ecosystems User growth projections: 2.6M users, £96M revenue by Year 5 Revenue Model Recurring revenue through:

Consumer & B2B subscriptions Fuel & maintenance transactions Vehicle finance, warranty, and insurance commissions eBay motors & parts affiliate partnerships ESG data reporting and sustainability add-ons Technology Edge

AI for predictive maintenance, valuation, and driving efficiency Blockchain for verifiable credentials, zero-knowledge data privacy, and digital ID Integrations with Alexa, Google, and global mobility partners Leadership Founded by Richard Eaton, a visionary in smart mobility and digital platforms, and supported by a powerhouse team including ex-OEM executives, technologists, and legal and compliance advisors.

Investment Opportunity Pedal is currently raising a £2.4M Seed round to scale its product, data services, and partnerships. Already backed by £1.5M in commitments (including media and SEIS funds), we are actively seeking visionary investors to help us redefine mobility.