features , additional loyalty card details and IOT activation features.Furthermore, through sophisticated innovative data analytics Péarlaí will capture customer’s data via various sources. Péarlaí can correlate statistically significant economic data and with a high level of confidence profile specific customers and shopping habits over a period of short and medium runs. The potential benefits that Péarlaí offer tenants within the shopping centres are great. They can enhance consumers’ experience and simultaneously gather discrete, detailed location data that can be used to map shopping habits and staff activity. This insight will support the development of innovative, more efficient store layouts and customer service methods. "Péarlaí offers shopping centres the ability to connect with motivated customers and deliver filtered offers and discounts – based on Loyalty, location and proximity – directly to their mobile phones and smart loyalty cards or key rings. Our clients are now able to communicate directly with customers and positively influence their spending patterns without having to lift a finger. The benefits provided by Péarlaí are: • Increase dwell times by setting triggers which are activated to send texts after certain periods i.e. In the store an hour send them an offer for a free coffee or next hours parking free etc. • Maximise centre layouts and improve efficiency through tracking and mapping customer journeys with accuracy. • Lower marketing costs by only directly marketing (text message) to their ideal customer segment while they are shopping near their store. • Increased R.O.I from marketing. • Provide indisputable evidence of marketing R.O.I to tenants. • Increase customer satisfaction & loyalty. • Ultimately increase sales.