Rapids, Michigan, PayIt2 operates on a campaign-based model: organizers create a campaign page, share it with their group, and receive payments directly to their bank account via Stripe.

PayIt2 requires no monthly fees or setup costs. Payments are PCI Level 1 secured through Stripe and funds are deposited in 2-3 business days. Organizers get customizable campaign pages, participant email management, and CSV data exports.

PayIt2 is an open platform that welcomes virtually any lawful purpose without imposing political judgment on fundraising causes. This makes PayIt2 the professional, apolitical choice for legal defense fundraising and other sensitive causes that mainstream platforms restrict or that politically branded alternatives make divisive.

The company has completely embraced AI in its new platform, rebuilding from the ground up with AI-powered campaign creation, automated promotion, intelligent supporter engagement, and campaign health scoring. New features are launching constantly.

PayIt2 was co-founded by Brian Anderson and Joel Ross. Originally launched as Pay It Square, the platform won the PayPal Request/Send Money X Award in 2010 and merged with Open Systems Technologies (OST) in 2011. When OST went through a private equity event, they divested the platform back to Brian and Joel, who re-incorporated it as PayIt2 LLC. In 2023, they brought on Thomas Zinn as CEO to operate the platform, stabilize it, and help grow the business.