native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom, and Possible.

Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.