75
69
Growth Score
-3 pts
Heat Score
12 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Events
Raised Funding Round
Jan 1, 1970
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180849
Experts in CPG, Ad-tech, Mar-tech, Retail, and Shopper Marketing where our customers leverage our proprietary technologies and solutions.
- Past Role: RETAILIGENCE, Vice President of Sales & Customer Success
- Chris Bedford: Chief Operating Officer
Komerz
About the Company
Pathformance has become one of the most trusted names in digital campaign measurement and attribution for dozens of Agency and Ad-Tech partners, serving hundreds of brands, and thousands of campaigns. This has positioned us to develop technologies and bring solutions to the marketplace to expand from measurement into connecting media to commerce,
we call Store-Level E-Commerce TM. As omni-commerce has rapidly matured in the recent years, the importance of understanding the shopper’s interaction with media, brands, retailers, and even fulfillment methods have become paramount in executing effective shopper strategies.
Women Led
