Company Performance Metrics
- Daejin Choi: Chief Product OfficerPast Role: SK E&S, Head of Energy Solution Group
Passkey is the travel industry’s most recognized group reservation and optimization technology provider. The Company’s core product, GroupMAX, is the only Software as a Service (“SaaS”) solution that is deployed to power reservations for all sizes of meetings across a wide range of event settings including Convention & Visitor Bureaus (CVBs),
corporations, travel management companies, brand hotels, independent hotels, and casinos.
Founded in 1996, Passkey has grown to serve over 90% of the North American CVB market and today GroupMAX is deployed at over 700 hotels worldwide. Passkey’s clients also include some of the largest travel management companies, as well as major corporations that require the ability to manage their housing and group reservations directly at hotels worldwide.
Thousands of meeting planners access GroupMAX and it is now the brand standard group management technology for several global hotel companies. In 2012, Passkey processed over $4.5 billion in room revenue while helping clients mitigate attrition exposure and generate incremental revenues through GroupMAX’s imbedded alert system and attendee communication and marketing tools.
Beyond managing the housing process, GroupMAX is unique in the meetings industry because of its ability to deliver guest reservations to nearly every major hotel system, electronically, in a non-commissionable or fee-based channel. Moreover, Passkey is certified as compliant with the PCI Data Security Standard as a Level 1 service provider and is listed as compliant on both MasterCard and Visa’s compliance lists.
