Company Performance Metrics
- George Brown: Co-Founder and Partner
- Dana Willmer: Founder
Partner Economics advises software vendors on building and scaling partner ecosystems. Services include partner strategy, program design, incentives and margin modeling, and route-to-market planning across resell, referral, co-sell, and marketplace motions. The consultancy defines ideal partner profiles, segmentation, and tiering, and aligns
benefits, discounts, and MDF to unit economics. It develops operating models, scorecards, and dashboards to track partner-sourced and influenced pipeline, revenue, and profitability. Offerings also cover co-sell playbooks, marketplace listing strategy, partner enablement content, and governance for alliances and services partners. Data-driven assessments and benchmarks guide investment choices, coverage models, and partner performance management. Training, workshops, and advisory support help sales, product, and ecosystem teams execute plans and adjust based on results.