position.

Paradoxes provides expertise and techniques to drive primary research and help clients discover more about their products, customers, competitors, and markets. With deep experience in both qualitative and quantitative methodologies, research teams collect the right data to guide important business decisions. Paradoxes also extracts maximum value out of existing data to analyze, synthesize, and visualize the data, discovering actionable insights and patterns to move business forward. Paradoxes analysis, measurement, and reporting services provide the visibility and clarity to make informed changes, improving ROI. Every organization wants to establish and sustain a meaningful and differentiated competitive position in their target customers minds. Paradoxes provides data-driven guidance to relevantly and distinctively position the organization, products, and services.

::Research::

Qualitative research: Focus groups (in-person and online), In-depth interviews, Advisory councils, Ethnography

Quantitative research: Web surveys, Telephone surveys, Direct mail surveys, Kiosk surveys, Machine read

::Analysis::

Analysis methodologies: Existing Information Synthesis, Conjoint analysis, Data modeling, Grounded theory method

Reporting: Visualization, Data cubes, Dashboards, Scorecards

::Positioning::

Approach: Market opportunity analysis, Audience analysis, Competitive analysis, Pricing analysis

Positioning outcomes: Segmentation, Persona/archetype development, Value proposition development, Positioning and messaging framework, Product planning