publishers’ hands for their content is essential if we want real humans to continue producing investigation, journalism, and high-quality content in the years ahead.

AI is delivering many powerful benefits, but it is also built by scraping and leveraging the lifetime work of countless creators. Since this reality is unavoidable, the responsibility now is to ensure that value flows back to those who created the content in the first place.

Technologies like Panxo make this possible by delivering high conversion rates for advertisers and higher CPMs for publishers creating a true win-win model with fewer intermediaries across the ecosystem.