Company Performance Metrics
Pairfect IO provides an AI-driven platform that connects businesses with suitable creators for influencer marketing campaigns. The platform focuses on small and medium-sized businesses, local services, startups, and e-commerce brands that want to work with influencers without manual search and negotiation. Its technology evaluates numerous data
points across several trust layers to generate targeted creator shortlists. Pairfect IO filters out creators with fake or inactive followers and checks for brand safety. Each creator is scored with a Fit Score, which summarizes audience alignment and past campaign performance. Businesses use the platform to plan and launch localized or international influencer campaigns in a short time through a software-as-a-service interface.
