Company Performance Metrics
Joey Patuleia: Co-Founder
Tim Hogan: Founder
P2Pwords was recently awarded the 2008 Product of the Year from P2P CES Summit. It is the first Search Marketing and Pay-Per-Click (PPC) technology for P2P Search. It is the flagship product of Brand Asset Digital, LLC. P2Pwords, similar to Google's Adwords, provides advertisers and content distributors a highly targeted search engine
marketing (SEM) and optimization (SEO) tool.
P2Pwords is a search marketing platform for P2P search which advertisers use to drive online traffic for their branded content campaigns. P2Pwords inserts branded content as search results. Other search engines place textual ads around the web search results but are never the search results themselves. When a P2Pwords ad is clicked on, the user is linked to branded content portal where that content is available to the consumer on demand.
P2Pwords provides first page placement in search results based on keyword searches without the need for keyword bidding. A few of the perceived benefits of P2Pwords are:
* Branded search results = branded impressions
* The content is viral on the P2P networks
* Non-competitive bidding for keywords
* Uncluttered advertising environment
* Business analytics to gain business intelligence
* Advertisers pay on a cost per click (CPC) basis
Brand Asset Digital's, P2Pwords division is based in Pensacola, Florida, the company's development facility behind its New York City office.
