Company Performance Metrics
P15 is an independent media agency that specializes in media planning, media buying, and consumer research and insight services. The company focuses on understanding customer behaviour and using data to inform advertising strategies across traditional and digital channels. It designs multi-channel media plans that align media selection and timing
with defined commercial objectives. P15 manages the negotiation and purchase of advertising inventory, aiming to use budgets efficiently across different platforms. Its consumer research and insight work interprets audience data to identify opportunities and support marketing decisions. P15 serves both direct brand clients and external creative or digital agencies that require specialist media planning and buying support.
