decentralized identifiers, verified credentials and zero-knowledge transactions so users can exchange demographic and profile information without exposing directly identifiable details. Advertisers use OwnYou to access authenticated audience profiles, support targeting, retargeting and attribution, and transact for attribution and completion data. Publishers integrate OwnYou into their advertising workflows to monetize verified audience information and run contextual campaigns. The platform is designed as a community network where individuals, advertisers and publishers participate in transactional data exchanges governed by cryptographic protocols.