OwnerIQ provides online advertising solutions and marketing channels for brands, retailers, and manufacturers. It offers Path to Purchase Targeting solution that enables users to reach potential customers online by targeting them in various phases of purchases, such as in-market shopping, intent, ownership, and duress as well as drives new online customers; Retailer Targeted Marketing solution that provides advertisers with data and transparency to their targeted media campaigns as well as transforms online retailers into targeted audience segments; and Vendor Targeted Marketing solution that enables retail advertisers to reach audiences as well as creates online marketing channels to reach in-market shoppers and drive greater sales.
In addition, the company provides reporting suites such as campaign performance and purchase intent impact reports as well as product ownership and intender network trends reports that offers advertisers and partners with insight into in-market shopping behavior, consumer brand and product preferences, and retail channel activity.
OwnerIQ was founded in 2006 and is based in Boston, Massachusetts.
Funding Rounds (7) - $39.34MUpdate
|Date||Amount / Round||Valuation||Lead Investor||Investors|
|Jun, 2014||$11M / Venture||—||Converge Venture Partners||1|
|Jul, 2012||$7.5M / Venture||—||Longworth Venture Partners||1|
|Jun, 2011||$7.02M / Venture||—||Longworth Venture Partners||3|
|Feb, 2011||undisclosed amount / Venture||—||—||1|
|Dec, 2009||$5.82M / Series C||—||—||5|
|Jun, 2008||$6M / Series B||—||—||4|
|Oct, 2007||$2M / Series A||—||—||4|
Current Team (13)Update
|Jun 24, 2016||WRAL Techwire - Quirky gadgets galore (3D pens, moldable earbuds, bubblier beer) at NY tech show|
|May 27, 2016||Xconomy - Veering Off Topic With OwnerIQ CEO Jay Habegger|
|May 2, 2016||Marketing Land - Facing Facebook, Google and Amazon, brands pool their data|
|Mar 14, 2016||Seeing Both Sides - 1 posts from March 2016|
|Mar 9, 2016||AdExchanger - Is 2016 The Year Marketers Embrace Data Sharing?|
|Feb 8, 2016||WRAL Techwire - Host of investors, entrepreneurs headline 10th Southeast Venture Conference|
|Oct 5, 2015||PRNewswire All - Today ansa, the newly launched analytics service for digital-to-store, has successfully passed the 200 campaigns served mark|
|Jun 16, 2015||Business Wire - CE Week 2015 Conference Program Features Top Trending Topics and Media Names in Consumer Technology|
27-43 Wormwood St.
Boston, MA 02210
16000 Bothell-Everett Hwy
Mill Creek, PA 98012