Company Performance Metrics
Outset PR is a crypto-native public relations agency founded in 2022 by seasoned PR expert, media contributor, and crypto market analyst Mike Ermolaev. The agency specializes in both organic and SEO-backed campaigns, helping early-stage and established brands secure lasting visibility in fast-moving tech industries.
Known for its strategic,
data-driven approach to crypto PR, Outset PR focuses on C-level clarity and metrics tied directly to business outcomes. Each campaign is tailored to unique client needs and tracked through the agency’s proprietary monitoring systems. This way, the team identifies which media are worth pursuing, where traffic converts into real users, and where stories get republished without extra spend — prioritizing placements that drive verifiable traction and multilingual exposure.
With a global media network of 3,000+ crypto-covering outlets, Outset PR manages the full media cycle: from the first pitch to post-campaign reporting designed for decision-makers. Clients such as Dash, Icons8, XPANCEO, ChangeNOW, Step App, Choise.ai, and GoMining trust the team for its transparent process, strong market adaptability, and boutique-style workflows.
In addition to organic PR and traffic acquisition, Outset PR’s core services include:
- Market dominance - PR for GenAI - Go-to-market PR - Tier-1 pitching - Personal brand development - Long-term PR support
