"just-in-time" sourcing to deliver truly fresh food directly from farmers and producers to end customers. By vertically integrating and completely owning a tech-enabled, direct-to-consumer supply chain, we have generated tremendous operating efficiencies and highly attractive unit economics compared to other food businesses, while collecting rich data on customer purchasing behavior. Our "on-demand" model upends the traditional food distribution system by transferring risk from producers to customers, creating a sustainable, winning system that offers better economics to farmers; fresher, more affordable, and more nutritious food for customers; and less food waste and environmental impact for everyone.