Company Performance Metrics
Michelle Foo: Director- Choong Kar Fai: CEO
Ounch wants to change the way things are done by using information technology to simply make life easier.
OunchKIT stands for “Keep.It.Together”. It is an easy to create microsite that is mobile friendly. It helps to keep information together in a single touchpoint in order to provide instant call to action for any marketing collaterals, by
consolidating relevant content. The additional actions include calling, viewing images, watching video, reading a document, viewing google map and even instant payment. OunchKIT also facilitates sharing via social media platforms, as it enables the exact same content to be shared digitally. Content in OunchKIT can be accessed via scanning the QR code or via url link.
The benefits include:
Consolidate relevant information in a single touchpoint.
Bridge real world with the digital world.
Enhance user experience with mobile friendly micro-site instead of linking to corporate website.
Extend shelf life of print advertisements.
Allow associated functions like viewing video, map, providing feedback, registering interest and even purchasing online.
Store required advertisement in mobile phone, in an enhanced manner with thumbnails and visuals.
Amplify the reach of advertisements by sharing via social media platforms, email, and sms via a single click.
Measure effectiveness of advertisements by providing statistics.
