Overview

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Total Equity Funding
$16.29M in 4 Rounds from 7 Investors
Most Recent Funding
$532.11k Debt Financing on June 14, 2016
Headquarters:
Minneapolis, Minnesota
Description:
OptiMine is a measurement and optimization software that helps digital advertisers maximize display and paid search financial performance.
Founders:
Categories:
Digital Media, Advertising, Software
Website:
http://www.optimine.com
Social:

Company Details

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OptiMine Software was founded by experienced software executives, including Rob Cooley and Doug Bryan, experts in marketing applications based on data mining. Together they have more than 25 years of experience in e-commerce analytics. OptiMine provides intelligent software for advertising optimization. There flagship product, OptiMine Paid Search Bid Management, forecasts the performance of each paid search ad placement each day and automatically sets optimal bids. It is used by leading organizations such as Overstock.com and Wells Fargo, and may be implemented in-house, hosted, or as software-as-a-service (SaaS).

Funding Rounds (5) - $16.83M

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DateAmount / RoundValuationLead InvestorInvestors
Jun, 2016$532.11k / Debt Financing0
Jan, 2015$2.9M / Series C4
Jan, 2014$5.06M / Series B4
Oct, 2011$7.24M / Series B4
Jan, 2011$1.1M / Series A3

Current Team (6)

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Board Members and Advisors (2)

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Offices/Locations (1)

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  • OptiMine Software

    110 North 5th Street

    Suite 500

    Minneapolis, Minnesota 55403

    United States

Past Team (4)

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