Company Performance Metrics
Optia Data provides data consultancy and solutions focused on turning fragmented commercial data into usable information. The company structures and harmonises product, sales, and supply chain data from multiple internal and external sources. It offers data ingestion and management services that clean, consolidate, and store datasets in centralised
environments for analysis. Optia Data designs and builds automated reporting and executive dashboards to replace manual spreadsheet-based processes. It prepares data foundations for artificial intelligence workflows and advanced insight generation. Its services are used by roles such as category, brand, insights, innovation, and supply chain managers who need faster, more consistent decision support. Optia Data frequently works with complex datasets from providers such as NielsenIQ, Kantar, CGA by NIQ, and NRS to support reporting and analytics use cases.
