Company Performance Metrics
Yasushi Ishihara: Executive officer- Tazaki Adusa: Auditor
OPT is a Japanese e-marketing company, that supports customer Internet marketing, holding the concept of e-marketing that would directly into sales. aims to create new market by realizing maximizing customer's ROI and finding the best way of solving the customer's problem. It is the OPT's task to propose collectively the way how to
use the Internet as a marketing tool for customers and support them.
In order to maximize customer's ROI, it is necessary to make ads, develop sites, develop marketing strategies, and support communication and IT strategies.At OPT. Inc: it has wide business lines, customers would be supported by the 4 business fields making ads, technology, solution, and contents.
The important thing for the e-marketing company is always standing the idea "market in" not "product out". And so OPT, Inc instantaneously developed its own tool to objectively effect measurement and has tried to improve customer's marketing by using the objective data.
