Company Performance Metrics
Chirantan Bhatt: CEO and FounderPast Role: SAP, Director, IBM Global Alliance
OpinionAds is a Brand Intelligence Platform. These ads are intelligent, and dynamic and use machine learning. They generate audience intent data at scale and are used to measure marketing effectiveness, Audience verification, Ad research, Market research & Customer research. OpinionAds are user-intent/opinion driven Displays ads. They are
also used for replacing dumb Banner ads. They Increase brand interaction and generate more data for advertisers. They are a better alternative than banners. Our approach is to crowd-source user-intent data at scale and we are modeling this real empirical data to serve relevant Ads and related data. At OpinionAds we focus on unique Data generation that makes Ad serving "intelligent":- User intent data (micro-segments used to determine "what users want & what to engage with") - Ad-moments data (micro-moments used to determine "when to engage users")- Ad effectiveness data (used for optimization) We are well connected in the Ad ecosystem. We are partners with Ad Exchanges like Google Ad Exchange, Youtube, Ad Words and others. We are also integrated with Data Management Platforms like Lotame and others.Ads of the future are going to be based on what users want, not what they have to endure. Our company truly operates on this spirit.Learn more about how we can help you at https://opinionads.com
