regularly being the first person in

their social graph to find new pages. The service is distributed as both a web

site "widget" and browser plugin.

More than 80% of any site's traffic visits once a month or less. In most cases,

this traffic results from search engines and social links and less than 24

hours later there is no recall of where the content was consumed. These

readers are essential negative value -- they don't remember the brand, they

don't click on ads and they don't come back again.

Only six to eight percent of a site's traffic are "regulars", defined as visiting

at least once a week. These readers drive much of the real value on a web

site, regularly contributing comments, sharing content with friends and

clicking on advertising.

OneTrueFan enables web sites to develop deeper engagement with these

regular reader, encouraging them to visit and share content even more

often. Post-launch, OneTrue fan will launch a dashboard, enabling web sites

get a multi-dimensional view of their readers based upon frequency of visits,

amount of content read, regularity of shares and traffic sent. Web site

owners can use existing channels, such as Twitter and Facebook, to

communicate with readers.

OneTrueFan will also offer a series of APIs that enable web sites to customize themselves and offer special incentives and offers to their true

fans.

In the long-term, OneTrueFan hopes to become a marketplace, enabling

virtual currency providers (such as United Airlines and American Express) to

provide incentive for passionate readers at large web sites and media companies.