Company Performance Metrics
Steve Ho: Senior DeveloperPast Role: MyBlogLog, Engineer
OneTrueFan is a service that enables users to see who else has viewed and
shared the pages they read. Users earn points for engagement -- visiting
regularly, reading new content, sharing links and driving traffic -- and can
compete to be the biggest fan of a site. Players can also earn badges for
specific gameplay achievements, such as
regularly being the first person in
their social graph to find new pages. The service is distributed as both a web
site "widget" and browser plugin.
More than 80% of any site's traffic visits once a month or less. In most cases,
this traffic results from search engines and social links and less than 24
hours later there is no recall of where the content was consumed. These
readers are essential negative value -- they don't remember the brand, they
don't click on ads and they don't come back again.
Only six to eight percent of a site's traffic are "regulars", defined as visiting
at least once a week. These readers drive much of the real value on a web
site, regularly contributing comments, sharing content with friends and
clicking on advertising.
OneTrueFan enables web sites to develop deeper engagement with these
regular reader, encouraging them to visit and share content even more
often. Post-launch, OneTrue fan will launch a dashboard, enabling web sites
get a multi-dimensional view of their readers based upon frequency of visits,
amount of content read, regularity of shares and traffic sent. Web site
owners can use existing channels, such as Twitter and Facebook, to
communicate with readers.
OneTrueFan will also offer a series of APIs that enable web sites to customize themselves and offer special incentives and offers to their true
fans.
In the long-term, OneTrueFan hopes to become a marketplace, enabling
virtual currency providers (such as United Airlines and American Express) to
provide incentive for passionate readers at large web sites and media companies.
