Company Performance Metrics
Scott Carmichael: Marketing Director/Partner
Oistr.com is a Rich Internet Application (RIA) mashup combining social networking and mapping. The main focus of the site is facilitating travel with revenue streams from booking commissions and ad sales. We use a system of pins placed on a map where each pin presents a summary of the location, including rich multimedia content and reviews. Our
cutting-edge proprietary system encourages users to submit and share videos, photos, and Virtual Reality Panoramas (VRs). The future of marketing online is the conversation between users and businesses; Oistr.com is designed to facilitate this conversation.
Our site aggregates content from many sources including reviews and real-world experiences from its users. They can create trips and share travel experiences with others. They can also use the site to book a complete travel itinerary visually, including transport, entertainment, and accommodation, all using our special interface. Users are also encouraged in a variety of ways to invite their friends and acquaintances to get involved, stimulating viral growth.
We provide the tools to research and book a trip, and the ability for users to share their experiences with friends. This maximizes the opportunity for the site to be seen and to acquire new users. This viral growth strategy combined with overall “stickiness“ is our key marketing advantage over the older and more traditional travel sites.
