increases site conversions by helping consumers track items that interest them and be alerted to specific offer changes and purchasing opportunities. Offertrax will build buying groups around individual products and categories developing a targeted new lead system for online merchants. Importantly, the unique design of Offertrax will also allow consumers to share their tracked offers, and then lead others to desirable purchases based upon their “trails” be it via the Web, their mobile phone, or other handheld devices.