selected target (Mexican population from 18 to 40 years old), Ofercity embodies a fresh and innovative alternative to existent competence in Mexico, building a complex strategy of viral brand marketing, whose main richness is understanding and monitoring Mexican internet trends and people desires. In a medium and long-term perspective, the brand strength will be a “launching ramp“ for our penetration in other Latin America markets, with special regard to Brazil, Argentina, Colombia and Peru, focusing on a strategy of brand differentiation in places where a considerable slice of market is still ready to be acquired.