Company Performance Metrics
Tae-Hyung Kim: CSO
Mu-sun Park: CEO, founder
ODDM, is the online and mobile marketing platform company in Korea established by Musun Park ,CEO and co-founder Soyeon An in 2011.
Company name, ODDM, means that it aims to introduce odd and creative mobile service no one has ever released. ODDM got explosive popularity in its early days by releasing Podgate, the portal site to introduce
free iOS apps.
After that, ODDM introduced the second new service, Adpick in 2013. Adpick is the influencer marketing platform allowing ordinary SNS users to make a profit by promoting advertiser’s products using their SNS channels.
Adpick pioneered and lead Korean influencer marketing receiving great response from both of advertisers and influencers in that everyone can get revenue by promoting ad content posts as well as advertisers can get more organic users attracted by influencers’ interesting reviews. As of September of 2016, accumulated number of ad campaigns reaches to 1,400 and influencers 0.5 million.
Adpick successfully positioned in Korean mobile advertising market as one of key marketing channels. In April of 2016, ODDM got investment from Korean venture capital recognizing its growth potential and leading ad technology.
ODDM plans to increase user satisfaction by strengthening differentiated quality services in future. Also, the company plans to enter global mobile market establishing Japan office in Tokyo.
